"Fake hurts real.
Imitations are poorly made,
giving you no protection."
Describe the meaning of the message of the selected advertisement and how is the message being communicated?
As it stated by Adidas, fake hurts real.
When people use and buy fake or imitations goods, somehow it will hurt their feet eventually. Because they are poorly made by a poor material, therefore, the quality is not as good as the authentic.
For the visual, we can see a foot with three bandages. We know that bandage is use when we are hurting or bleed our self and we use it to cover up the wound. And the bandages on the foot are representing that the foot is hurting and that's why bandages are needed.
Bandages in this ads are presenting Adidas itself, as they are known for the three stripes as their trademark.
The target markets for this ads are the teenagers who are on tight budget or saving their money, and to the oldies who prefer cheap stuff instead of expensive since they look the same.
For the improvement, we think that, it will be much better if they put a little drop of blood or maybe shown the scars to the audience, so the impact on them will be much bigger.
Even though this ads is straight-forward and quite easy to understand. Some of our member could not get it on the first shoot before she read the copy. That is the only difference that we could fine between each other.
When people use and buy fake or imitations goods, somehow it will hurt their feet eventually. Because they are poorly made by a poor material, therefore, the quality is not as good as the authentic.
For the visual, we can see a foot with three bandages. We know that bandage is use when we are hurting or bleed our self and we use it to cover up the wound. And the bandages on the foot are representing that the foot is hurting and that's why bandages are needed.
Bandages in this ads are presenting Adidas itself, as they are known for the three stripes as their trademark.
The target markets for this ads are the teenagers who are on tight budget or saving their money, and to the oldies who prefer cheap stuff instead of expensive since they look the same.
For the improvement, we think that, it will be much better if they put a little drop of blood or maybe shown the scars to the audience, so the impact on them will be much bigger.
Even though this ads is straight-forward and quite easy to understand. Some of our member could not get it on the first shoot before she read the copy. That is the only difference that we could fine between each other.