"Fuel for Fans"
Describe the meaning of the message of the selected advertisement and how is the message being communicated?
This is advertisement from Canal plus, TV channel from French commercial broadcasting.
In this advertisement, there are three main actors are playing. They are actually three fans of football, who are travelling across the country on their knees. Basically they are showing their emotions towards the score of match.
When we watch something like football game, or any other sports match, and if our country or our favorite team win, many people show a big response, how exciting and how happy we are just like these guys in the video.
It basically contains simple, fun, happy and exciting message in the video. So, It attracts audience to watch football game and telling them how interesting and fun football is. It was also created as an ode to incomparable joy football lovers feel while watching a great game.
The music also gives us feeling of champion, as it is powerful and exciting music, which is suitable to this advertisement. ‘Fuel for fans’ is the name of film of this advertisement and it was developed at BETC Paris, advertisement agency. They have been worked together about 15 years to advertise Canal+ channel.
Fuel in this video means that enables football supporters to endlessly power their way around the world on their knees in the same way their heroes do on the pitch after scoring a goal.
The target markets of this video is to all the football fans to make them feel happy and enjoy while watching a match. Also, to all the audiences who are watching a sports match but especially it attracts people who are interested in sports or football play.
Since it said on the video ‘where the biggest games are played’, in world cup season or premiere league, people will turn on this channel to watch because they will know and remember that football will be played in this channel with a great quality.
For the improvements, we think that, since the canal+ is not well known to many people. Maybe it is only well known for some people who are really into sports or football. Also, since it is a famous French commercial program, European might know about this but many countries like in Asia, they have no idea.
Therefore at the first time when we watch this video, we are not sure what kind of advertisement it is about. It is said on the video that ‘where the biggest games are played’ but for the visual people, or people who could not catch this kind of message, they might do not get what kind of advertisement it is.
We recommend them to put more information or message on the video e.g.) put ‘channel’ next to canal+. As a result, they can improve more to inform about their channel.
People who watched this video at the first time, they think this video is promoting the sports pants; how good quality and how strong it is. Since many people do not know what the ‘fuel for fans’ is, they think it is about petrol advertisement as well. That are the differences that we found from this ads.
In this advertisement, there are three main actors are playing. They are actually three fans of football, who are travelling across the country on their knees. Basically they are showing their emotions towards the score of match.
When we watch something like football game, or any other sports match, and if our country or our favorite team win, many people show a big response, how exciting and how happy we are just like these guys in the video.
It basically contains simple, fun, happy and exciting message in the video. So, It attracts audience to watch football game and telling them how interesting and fun football is. It was also created as an ode to incomparable joy football lovers feel while watching a great game.
The music also gives us feeling of champion, as it is powerful and exciting music, which is suitable to this advertisement. ‘Fuel for fans’ is the name of film of this advertisement and it was developed at BETC Paris, advertisement agency. They have been worked together about 15 years to advertise Canal+ channel.
Fuel in this video means that enables football supporters to endlessly power their way around the world on their knees in the same way their heroes do on the pitch after scoring a goal.
The target markets of this video is to all the football fans to make them feel happy and enjoy while watching a match. Also, to all the audiences who are watching a sports match but especially it attracts people who are interested in sports or football play.
Since it said on the video ‘where the biggest games are played’, in world cup season or premiere league, people will turn on this channel to watch because they will know and remember that football will be played in this channel with a great quality.
For the improvements, we think that, since the canal+ is not well known to many people. Maybe it is only well known for some people who are really into sports or football. Also, since it is a famous French commercial program, European might know about this but many countries like in Asia, they have no idea.
Therefore at the first time when we watch this video, we are not sure what kind of advertisement it is about. It is said on the video that ‘where the biggest games are played’ but for the visual people, or people who could not catch this kind of message, they might do not get what kind of advertisement it is.
We recommend them to put more information or message on the video e.g.) put ‘channel’ next to canal+. As a result, they can improve more to inform about their channel.
People who watched this video at the first time, they think this video is promoting the sports pants; how good quality and how strong it is. Since many people do not know what the ‘fuel for fans’ is, they think it is about petrol advertisement as well. That are the differences that we found from this ads.