"Fits Like A Glove.
Works Like A Toaster Oven."
Describe the meaning of the message of the selected advertisement and how is the message being communicated?
Columbia Sportswear Company is a company, which started since 1983.
Their main notion is to design and deliver authentic, outdoor, high value products for active consumers of all ages. Consumer actually probably can guess what kind of this company from company logo that provided on the right bottom of advertisement. It is because there is a tagline “The Greater Outdoors” under the logo.
The shoes, which published on this advertisement, are one of the products in bugaboot series. Naturally, their target markets are hikers and people who like the outdoor activities.
From the visual part of this advertisement, the bugaboot is frozen and the ice are around the bugaboot sole. It means that the water doesn’t seep through the surface of the bugaboot. So, people can understand that this bugaboot has waterproof function.
Besides, bugaboot in the advertisement is being charged as advertiser wants to try to convey that bugaboot has rechargeable heating system. But, the consumer maybe can’t receive this message that the bugaboot really can be charged as don’t have any shoes can be charged nowadays. Luckily, the information in this advertisement is very complete and the advertiser also had mentioned all the functions of this bugaboot in body.
Furthermore, the headline “Fits Like a Glove. Works Like a Toaster Oven” is very creative and really attract consumer attention to make them curious about the product. Beside that, there is also an “omni-tech” logo on the left bottom side of advertisement. The “ waterproof ” and “ breathable ” words in that logo make the consumer more understanding what omni-tech stands for.
We think that the advertisement is rich of information and straightforward. So, there is nothing that need to improve.
There are no differences that we found between our member, except one of our member did not know how is the toaster oven works.
Their main notion is to design and deliver authentic, outdoor, high value products for active consumers of all ages. Consumer actually probably can guess what kind of this company from company logo that provided on the right bottom of advertisement. It is because there is a tagline “The Greater Outdoors” under the logo.
The shoes, which published on this advertisement, are one of the products in bugaboot series. Naturally, their target markets are hikers and people who like the outdoor activities.
From the visual part of this advertisement, the bugaboot is frozen and the ice are around the bugaboot sole. It means that the water doesn’t seep through the surface of the bugaboot. So, people can understand that this bugaboot has waterproof function.
Besides, bugaboot in the advertisement is being charged as advertiser wants to try to convey that bugaboot has rechargeable heating system. But, the consumer maybe can’t receive this message that the bugaboot really can be charged as don’t have any shoes can be charged nowadays. Luckily, the information in this advertisement is very complete and the advertiser also had mentioned all the functions of this bugaboot in body.
Furthermore, the headline “Fits Like a Glove. Works Like a Toaster Oven” is very creative and really attract consumer attention to make them curious about the product. Beside that, there is also an “omni-tech” logo on the left bottom side of advertisement. The “ waterproof ” and “ breathable ” words in that logo make the consumer more understanding what omni-tech stands for.
We think that the advertisement is rich of information and straightforward. So, there is nothing that need to improve.
There are no differences that we found between our member, except one of our member did not know how is the toaster oven works.