"Nike: Short A Guy"
Describe the meaning of the message of the selected advertisement and how is the message being communicated?
Advertisement agency of this video is Wieden + Kennedy and this video hits about 300,000 views in its first day on Youtube.
The target markets of this video are the athletes in different sport field and Nike lovers.
There are 7 different types of sports appeared in this video.
The advertisement had shown countless of Nike product.
The well-known athletes like baseball’s Mike Trout and beach volley baller Misty May-Treanor invite the short guy in this video to play the game together. These sport stars had helped this video to extent another target market like these sport stars’ fans. It is because there is a lot of fans like to follow the fashion trend of their idol nowadays.
Before they started to play the game, the short guy changed the Nike sportswear, sneakers and some accessories that suitable for different sports in the video. The camera also closed up to every sportswear that changed by the short guy. When the camera close up, it will attract the audience attention to see their beautiful design and also let them to see the product clearly.
The Nike logo kept appearing in most of the scene of video to remind the audience that this is Nike advertisement.
Lastly, there is “Gear up at NIKE.COM” appeared in the end. It is to remind the audience that it’s time to gear up at Nike website. Indeed, according to my research, I found that the real message that wants to deliver from this advertisement is Nike’s products can prepare you for any situation, whether it’s a last-minute soccer goal or game-sealing football run.
For the improvements, we think that, the products that appear in the video are too much. It makes the audience confused that which specific product that they should focus. Our suggestion is that advertiser can categorize some main products in the video in the end of the video.
And there aren't any differences message between our group members, as the message is clear enough.
The target markets of this video are the athletes in different sport field and Nike lovers.
There are 7 different types of sports appeared in this video.
The advertisement had shown countless of Nike product.
The well-known athletes like baseball’s Mike Trout and beach volley baller Misty May-Treanor invite the short guy in this video to play the game together. These sport stars had helped this video to extent another target market like these sport stars’ fans. It is because there is a lot of fans like to follow the fashion trend of their idol nowadays.
Before they started to play the game, the short guy changed the Nike sportswear, sneakers and some accessories that suitable for different sports in the video. The camera also closed up to every sportswear that changed by the short guy. When the camera close up, it will attract the audience attention to see their beautiful design and also let them to see the product clearly.
The Nike logo kept appearing in most of the scene of video to remind the audience that this is Nike advertisement.
Lastly, there is “Gear up at NIKE.COM” appeared in the end. It is to remind the audience that it’s time to gear up at Nike website. Indeed, according to my research, I found that the real message that wants to deliver from this advertisement is Nike’s products can prepare you for any situation, whether it’s a last-minute soccer goal or game-sealing football run.
For the improvements, we think that, the products that appear in the video are too much. It makes the audience confused that which specific product that they should focus. Our suggestion is that advertiser can categorize some main products in the video in the end of the video.
And there aren't any differences message between our group members, as the message is clear enough.